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Polo Ralph Lauren Targets Consumers Online

New Facebook game for Polo Red fragrance.

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By: TOM BRANNA

Editor

Putting fans’ driving skills to the test, the Polo Red Facebook game – “Red Race Challenge” – which launched last week, is based off of the ad campaign shot by Bruce Weber and starring Nacho Figueras. Set on a remote string of islands, gamers are transported onto the virtual road and into the advertising campaign. They are dared to get behind the wheel and compete against a fast speedboat. The three-level challenge is a land-versus-water race where winners unlock new courses with game board com...

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